
Meet Belle
Your new connection to UC Riverside
Belle, UC Riverside’s first virtual engagement officer powered by artificial intelligence, was created to help community members like you build a deeper connection with the students, discoveries, and opportunities across campus that are most meaningful to you, all through conversations that fit your schedule and interests.
By engaging with Belle, you are doing more than exploring a new way to stay connected at the No. 1 university in the nation for social mobility. You’re joining UCR as we thoughtfully explore how emerging technology can strengthen authentic relationships, expand opportunity, and advance the public good. Together, we’re shaping the future of philanthropy while remaining grounded in the values and mission of public service that define our institution.

Innovation with purpose.
UCR has an exceptional track record of creating upward mobility and opportunity for Highlanders. Belle is a new effort to explore ways we can strengthen the philanthropic relationships that continue to make that success possible, while remaining thoughtful about the greater impacts of our work.
Designed with responsible AI principles and human oversight, Belle offers a digital-first way to engage that also reduces the environmental footprint of traditional fundraising. Belle produces 83% fewer emissions than the average U.S. commuter's daily drive, allowing us to devote more time and resources to advancing scholarships, groundbreaking research, and solutions to society's most pressing challenges.
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"Every donor's journey with UC Riverside is different. Some are inspired by a student's story of incredible achievement in the face of challenge. Others are drawn to groundbreaking research happening across the sciences, arts, health, and more. And others value the opportunity to strengthen our region. Belle helps us better understand what matters most to you so that we can continue to build relationships centered on what unites us all: advancing the public good. That's what great philanthropy has always been about."

Travis M. Smith
Vice Chancellor of Development and Alumni Engagement
Your connection with UCR, more accessible than ever
Whether you’re interested in learning about the latest research on campus, hearing stories from inspiring students, or receiving personalized updates about areas on campus that hold meaning to you, Belle offers a new way to experience UCR and the impact your philanthropy can make across campus.
Learn more about how your data is being protected.
Annual Giving
900 University Ave. Riverside, CA 92521
annualgiving@ucr.edu
(951) 827-4705